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About Sparrow

Sparrow Media is built on integrity. We only partner and work with clients who believe honesty is the ONLY policy.

Core Values

Quality

We put everything we are into everything we do. 

Client Satisfaction

We create an amazing client experience. You are our family and we celebrate with you. #teamsparrow

Honesty & Trust

We believe these are the building blocks for a healthy business relationship.

Flexibility

Experience has taught us that there are no cookie-cutter solutions.  We get to know you so we can tailor our services to your needs.

Responsibility

If we mess up, we fess up. We also ask you to call us out if we do, so we can make it right. If you aren’t happy, we aren’t happy.

Our Vision, Mission, and Promise

Our Vision is to create a safe, reliable 

is to create a culture of excellence that we can always be proud of, one website at a time. 

Our Mission is to be an honest partner in the success of freelancers through mentorship and support. 

Our Promise is to treat our client’s brands as our own and never to recommend anything we are unwilling to try ourselves.

Frank Carentz
Our Founder

Frank, the founder and owner of Sparrow Media has been developing software and custom solutions since 1999. Frank was fascinated with the blooming internet technologies of the time and has been working with them ever since.

There are a lot of hats at Sparrow Media, not unlike any other business, and Frank wears them all. His primary responsibility is Web Development, Requirement Consulting/Assessment and Project Management. His focus is to deliver top quality products to Sparrow Media’s customers and uphold the company values and vision. 

Frank started his programming career in the banking industry (Fleet National, Bank Boston, Bank of America), automating work processes and daily redundant tasks to ultimately increase efficiency and provide savings to the bottom line. This career path came to a close when keeping the position would require relocating his family. Choosing not to relocate, Frank ended his employment in the banking industry as an Assistant Vice President.

From here, Frank made his way to a web development agency, working on a wide variety of projects. He went on to provide custom software for Carrier Corporation and Utica National Insurance as an employee of both companies. 

Immediately prior to launching Sparrow Media, Frank was the lead Software Engineer for FosterMartin Advertising, where he was in charge of devising and implementing solutions for a wide variety of clients and project scopes. 

It’s this experience that sets Sparrow Media apart from other agencies. We don’t just implement available solutions, we have the background and experience to create those solutions as well. 

While Frank loves pretty websites just as much as you, he loves attractive websites that serve a purpose, function and take the user’s experience into account. Websites that are easy to update, easy to find and fit within the client’s budget is what he strives for.

Frank was born in Barneveld, NY and currently resides in New Hartford, NY. He is the father of six young men, an avid musician and performance artist  with a love to entertain, and is constantly keeping himself busy learning or creating something.

When you work with Sparrow Media, you will most likely be speaking directly with Frank; it’s just how he insists upon doing business.

Sparrow Media – Is a WordPress website design company and web development agency with an expertise in WordPress and WooCommerce. Our company prides itself both on our work and the relationships we forge with our customers. We strive for  modern, user-focused designs with fast turnaround times. 

Sparrow Media has worked with many happy clients since our inception in 2018.

(315) 600-8626
49 Oxford Rd. New Hartford, NY 13413

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Services

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SparrowCare

Content Writing

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Zono's Shipping Integration

Site Speed Optimization

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